naked with MyTaxi

The designers of a product will eventually be faced with the promotion of their offspring. Application developers for the Apple online store with no exception to the rule and must also be creative if they want their production prominently on the shelves of online store Cupertino.

To ensure maximum success, and even the maximum use of their products, some publishers rely on publicists who do not hesitate to use shocking images to reach the public.

This is the case for the application myTaxi (App Store Link - Free - Unversel) of IntelligentApps GmBH available free on the AppStore. According to the German developers, the program can pay a taxi using your only phone. No need to multiply the methods for payment. Mobile payment must become a reality and the phone should gradually be transformed into digital wallets.

In this promotional video, a man, stark naked, trying with great difficulty to pay his various purchases with the only thing in his possession, his mobile. Unfortunately for him, whether the bookseller, baker or clothing merchant, nobody is able to accept digital money via his iPhone. Not everyone accepts that the cold cash in a pinch or the payment card. Fortunately the taxi, he accepts that it fulfills the race via the iPhone MyTaxi associated with the application.

Metaphor and message are clear myTaxi with the iPhone itself was sufficient.