Apple would be about to buy back Shazam

Apple is about to buy a popular app: Shazam. According to TechCrunch, Apple and Shazam must sign the agreement this week and the buyout is expected to be publicly announced on Monday. The redemption amount would be around $ 400 million, but TechCrunch notes that it may be more important.

For those who do not know it, Shazam is an application that came into existence several years ago. She knows how to identify a music being played to give the artist's name and song name to the user. He can then buy it from the iTunes Store, stream it, watch the clip on YouTube, have lyrics and other information. The application exists on several media, including iOS, Android or macOS. A paid version (Shazam Encore Here) exists and removes the advertisement.

The latest data - dating back to September 2016 - reveal that the Shazam app has been downloaded a billion times. We can guess that the number is more important so far, without knowing if the progression is important or not.

You should know that Apple has already integrated the services of Shazam in Siri (since iOS 8) when the user makes a request like "What is the name of this song? With the assistant. In the immediate future, it is unclear what is the interest for Apple to buy back Shazam and how the manufacturer intends to exploit the potential of the application.