iPhone X: 3 new Apple commercials for Face ID and Portrait Lighting mode

Apple offers tonight three new commercials for the iPhone X and highlights some features. Here, Apple focuses on Facial Face Recognition and on the Wearing Light feature (which is also available on the iPhone 8 Plus because it has a dual photo sensor).

In the first advertisement, Apple puts forward an iPhone X and then writes the message "This is the most magical and unforgettable password ever created: your face". We then see the faces of several people and the iPhone X that unlocks with a simple scan on the screen because he recognized the user.

In the second ad, Apple presents the Lighting Mode of Wear with the message "Studio quality portraits without the studio". As a reminder, the Portrait Lighting mode provides access to several settings, including one that focuses only on the face and darkens everything around. This type of photo is popular in photo studios and requires several tools.

In the third ad, Apple presents a man who lets his beard grow. Here, Apple wants to show users that Face ID still works on the iPhone X because the smartphone will adapt every day to the "new" face.